One of the best ways to get sales on any print on demand design starts with finding effective keywords. There are two schools of thought on how to use keywords in your listings: 1. Find relevant keywords that will drive buyers to your design and 2. Use popular trending keywords (even when they don’t fit the description of your design). Which is the best approach and are there risks associated with either method?

Where to start

With the margins for print on demand sales so thin, I always prefer free solutions to paid ones, and besides who doesn’t like free right? I recommend two services which are (as of this writing) free to use. They will require an email or free account signup. This can be easily sorted by just making a new Gmail account for your print on demand business if you haven’t already.

Merchtitans

My go-to is the merchtitans.com keyword finder for Redbubble, it can be found here. Merchtitans does a good job of scraping the data from Redbubble listings when you type in your keyword or phrase. Merchtitans will collate a list of words and show you how many times they appear on Redbubble. Click the format and copy tags and it will present you with a list that is ready to be pasted into your listing.

 

 

 KWFinder

This one will require an email as well. You get only a few searches a day and in most cases, you only get the first five or so results. I consider this a decent resource, but to get the most out of this one you need a paid account. I have found that the results from KWFinder are fairly close to the ones that come from Google Adwords (which I will be doing an article on in an upcoming post.)

Relevant keywords

If you have a picture of a bear drinking coffee on the design you are listing, the relevant keywords would be bear, coffee and drinking. From there, consider using descriptors of the items in your design. Coffee cup, coffee mug, grizzly bear, cute bear, teddy bear, blue mug etc. Don’t forget words like cute, adorable and the like.  Clear use of keywords can get you far and most importantly keep your design from being removed from Redbubble and other sites which use keywords. Some of the best-selling products on these sites use a few clear keywords to describe the design instead of a million useless words.

Trending keywords

The other school of thought is to add keywords that are trending in the news and other media. The thinking is that when a buyer searched for these keywords on Google or other search engine, your design will come up and you will get your design in front of more eyes. In practice, adding irrelevant keywords or words containing celebrity names or other properties generally get you listed lower in the rankings when the customer searches for similar keywords to the ones in your listing.  The automatic algorithms are also much more likely to flag or take your design down if you use these type of trending keywords.

Order matters

Algorithms change, and as of this writing, the sites like Redbubble that use keywords give more weight to the keywords that appear first in the listing. Fewer keywords also put more weight or emphasis on the words used. This also goes for Merch by Amazon so use your most important keywords in your first description boxes. 

How many keywords?

Just because sites like Redbubble allow you to use more than 20 keywords doesn’t necessarily mean you should use more than 20 keywords. I generally to keep my word count under 15. Put the relevant ones up front in the listing and then use them in your description. This will add even more weight to these words. Do words like best-selling top-selling and others help? Not as much as you would think. There are a lot of people listing designs every day and how many of those people do you think are using words like best-selling and top-selling? Those words become less weighty when a lot of people use them. You have to come up with words for your design that are unique to your design.

Conclusion

What do you think? did this article help you? then help me out by sharing this article with your print on demand forums and on social media.

Now get out there and get designing!

Print on Demand (or PoD) is considered a passive source of income and is an internet-based business anyone can start. When most people talk about Print on Demand, they are generally referring to a company online which prints T-shirts for you, however today’s print on demand services offer everything from face masks to phone cases and beach towels. Essentially you create a high-resolution design and upload it to a service, depending on the service you choose to partner with, they will promote, print, and ship the order to your customers. You get a percentage for each sale and most services allow you to choose the amount you make on each item sold. This lets you focus your time on creating new sellable designs rather than dealing with business infrastructure. How does it work? Let’s talk about it.

How much does it cost?

Getting started in any business requires startup costs. Depending on the path you take, your startup cost for getting into Print on Demand can be very reasonable. All but a couple of the Print on Demand services are free to join, but you might be required to jump through a few hoops to get your items listed.  Until now, if you wanted to be able to make your own T-shirts to sell, you had to learn screen printing and buy the bulky equipment and all the blank shirts and inks. You had to buy into a credit card service and deal with the hassle of not only promoting your designs, but printing and sending them out to your customers yourself. With Print on Demand services, you just upload a high quality, high resolution file and they handle the rest. But what about the most important part of the equation? The designs?

If you don’t have a background in graphic design, color theory and typography, can you still make designs for Print on Demand? Of course, there are websites like  Canva.com  that allow you to create designs from templates, all you need to do is come up with the text you want to put on the shirt. Here is where most Print on Demand tutorials end – they don’t tell you the truth. You can use these design templates, but there will be many times when you want to make specific changes to a design to fit your needs for a shirt design, and having a background or at least some basic knowledge in graphic design can go a long way.

The most significant cost associated with starting a Print on Demand will be time. No matter how simple all of the other tutorials say it will be, there will be significant time involved in getting your business up and running, then you will spend a ton of time researching new niches for shirt designs, promoting your work and uploading your completed designs to your shop. There are automation services which streamline the process for you but be prepared to pay a monthly charge.

What you need

First and foremost (other than an internet connection) you are going to need a computer or tablet that can create designs for your Print on Demand shop. You will also need software to create your new designs on, there are free options available like GIMP, but I prefer Photoshop over all other programs because there is so much information available online to learn the program. All the best plugins, and content is created with Photoshop in mind, and I can’t see a viable reason to not use Photoshop for creating designs. My thinking is that you can get a free program like GIMP and try to translate tutorials and lessons to that platform, but learning new software can be difficult enough without having to add in a translation errors when you already don’t feel comfortable with the program.

Photoshop used to cost hundreds of dollars and needed to be upgraded each year. These days, you can get photoshop in the photographer bundle for $9.99 a month, less than the price of a cup of coffee. This will give you access to all the cool new features in photoshop and it is constantly updated. In the photographer bundle you also get Lightroom which is a great program to catalog and edit all your photos. We aren’t affiliated with Adobe, and get nothing for recommending photoshop to you, it is just the best program to use for design creation hands down.

You will also want a backup strategy for your designs. You are investing time into your designs, and a computer crash could completely derail your business if you don’t put a plan in place form the outset. 1 Terabyte dries ca be had at any big box store for less than a hundred dollars – often way under a hundred dollars. Back up your work often, believe me the first time you have a computer crash you are going to thank me.

Lastly, you are going to need your tax information. When you sell something online you must pay taxes on it, there is no way around it. Most Print on Demand services will ask for your social security number and will give you itemized comma separated lists of the items you sold over the year so you can claim them on your taxes.

If you are serious about starting your Print on Demand business, I highly recommend that you consider setting up a LLC. I’m not a lawyer and don’t consider this legal advice, but a LLC will protect your personal assets in the event that someone sues you over a design. Whether you are making shirt designs, jewelry or looking at a career in photography a LLC can be a lifesaver (and property saver). Again, I’m not a lawyer and this isn’t legal advice but Legalzoom.com is a great place to get a LLC setup for around $300.

Set yourself apart

Since COVID-19 hit the Print on Demand industry has exploded with new designers. Some have come and gone, others are still hanging on. With the field so crowded, you as a designer need to set yourself apart from the herd. When you use services like Canva.com to create your designs, you must realize that your work is going to look like other’s work. You can’t get around this and no matter how many different templates are available, customers are going to see the same shirt template all over the place. How do you set yourself apart from all the other designers? I am a bit proponent for learning new skills. Rather than just replaying on pre-made templates, why not take the time to learn how to make the designs yourself? This will open all sorts of new avenues for you. Consider this, if you know how to make the templates you could not only create your own designs to sell, but you can also create designs to sell to other designers who don’t have the design skills.

Is it worth it?

The revenue you are going to see (especially at first) from a Print on Demand shop isn’t going to pay the rent, and in most cases, it might not even buy you lunch. Print on Demand is a very crowded market and there is no get rich quick scheme. Just like any business, it is going to take time to research your designs, find new trends to create designs for and upload your designs. The margins you make are razor thin and you will rely on volume to start seeing a reasonable income on a monthly basis. If you have time, and you love to create things that other people can enjoy, then Print on Demand is right for you. I love to make the designs, but even to this day years later I still find myself buying a lot of my designs and wearing them every day. The joy of someone telling you that they love your shirt and you being able to hand them a card and saying I made this is priceless. For me, the time involved in Print on Demand as a business is well worth it.

Copyrighted material

Any “what is Print on Demand” article should include a bit about copyrighted materials. If you have questions about the legality of using the Nike logo, or Baby Yoda in your designs, we have detailed explanations here. For now, the best piece of advice I can give about copyrighted materials is this: If you didn’t create it don’t use it. Drawing Baby Yoda is not creating it. You must produce the design or idea and then implement it to be able to legally use it on your designs. If you venture into the copyrighted materials game be aware that the best thing that can happen to you is your account gets banned or they just take your design down. If you make that shirt with Baby Yoda and it sells well, Disney is going to come after you. Larger companies like this have teams of lawyers that do nothing all day but look for instances of people using their intellectual property and suing them.

Using copyrighted materials in your designs can be a way to get some quick sales, but the hassle and litigation surrounding the use of copyrighted materials is not worth the risk in my eyes.

Print on Demand services

There are a ton of Print on Demand services, but three stand out – Redbubble, Teespring and Merch by Amazon. These three services all use the same base file resolutions 4500X5400 and all three are non-exclusive, meaning when you create a design you can upload it to all three of these services to sell. Let’s break down a quick summary of each of these services:

Redbubble

When you are first starting out, Redbubble is going to be your best source of income. The process of uploading your design and choosing the products it will appear on is quick and easy. You can choose your profit margin and once your design is uploaded it will propagate through Google and the Redbubble service. They will immediately start including you into relevant searches and customers will be able to start finding your designs right away. Redbubble is stringent on enforcement of copyrighted materials, so if you upload something you don’t have the rights to use, they will catch you and remove the design. Multiple infractions will lead to a banned account. If you are going to just choose one Print on Demand service to work with, Redbubble will be the quickest and easiest to get up and running. They are a great way to dip your toe into the Print on Demand game and see if it is right for you.

Merch by Amazon

Did you know Amazon has a Print on Demand service? The shirts are decent quality, and they promote your work on Amazon. This is good and bad, good that it is Amazon and your products will be promoted where everyone is already shopping, but bad in that Amazon is so bug your work can get lost in the myriad of other designs available on the service. You also have to apply for a seller account and prove that your work is good. Once you are in you work your way up through a tier system starting at 10 design slots available. After your designs sell 10 shirts you move to Tier 2 whish has 25 design slots. Getting to the point where you can add a reasonable amount of designs onto your account can take quite a few months depending on your designs.

Teespring

Teespring has a metric called a trust score that you are required to navigate before they begin adding your designs into relevant customer searches. This means if you add 25 designs featuring dogs, your work will not be shown to customers searching for dogs until you have sold a few items and met the first tier of trust score requirements. The royalties are good on Teespring, and at the end of the day it is well worth the hoops you have to jump through to get a few sales to start your account. Use Twitter and Instagram to promote your work and get a few sales and you will be all good.

Big note: Teespring’s trust score is there to keep people from uploading and selling copyrighted materials, Don’t even think about uploading your fan art of Baby Yoda, your design will get taken down,  and your trust score will go into negative territory meaning you have to make even more sales on your own before your work starts showing up in relevant searches on the site.

Will you make a lot of money?

It depends. If you are using pre-made templates, and your work looks like everyone else’s, you might not. If you make create fun designs that people want, then you should do well.  Customers want fun topical and interesting designs.  

Give it a shot

Give Print on Demand a try. Don’t give up until you have at least 100 designs up. Once you reach 100 designs, you can take a step back and breath for a minute. Give it some time, depending on the time of year sales can be slow. Towards the holidays sales are always better, consider this as a long-term passive income source. That doesn’t mean to put up a bunch of designs and walk away, rather take the time for that big initial push to get 100 designs then evaluate where you are. Look at the designs that are selling and the ones that aren’t. Trends change, people’s taste change and your skills improve. Once you hit 100 designs I guarantee that you will look back and wrinkle your nose at some of the early designs you created.

Print on Demand is a fun and rewarding source of passive income. It is cheap to get started as it only costs you time at the outset. Go into it with an open mind and see if what interests you and drives your creation sells.

If you are creating T-shirt designs and you are looking for some inspiration, each week we review the Print on Demand top Niches. Keeping track of what is hot and what is not is a tough process, hopefully this information will help you out.

This week we are transitioning away from Halloween, because regardless of which PoD service you work with your customers will not have time to order shirts or other items and have them arrive before Halloween which is next weekend. By now, you should have your Thanksgiving designs up for sale, and be actively working toward Christmas and New Years designs. Speaking of Christmas and New years, let’s talk about this week niche suggestions.

2020 Sucks

With COVID-19, lots have had a tough year and they are looking to show off their dislike of the year from hell. 2020 sucks shirts are still selling well, you should consider creating some designs which feature 2020 sucks somewhere. Perhaps marrying 2020 sucks with Thanksgiving, New Years or Christmas somehow would yield good results. If this works for you, let us know with a tweet or message!

I may be old but I got to see all the cool bands.

Look it up on Amazon or Redbubble, it’s the words with a guitar. This is a shirt that can seel anytime of the year, so consider this as one of those long-term designs for your shop. Do be careful of the guitars, don’t just go on Google Images and grab a vector or image of a Fender or other guitar, copyright police will come for you and make them take your  design down.

Kayaking gets me wet and SUP

Its strange, but the Kayaking gets me wet design is doing well this week and last. I have also seen Stand Up Paddling gets me wet designs out there quite a bit. This is also called SUP. It seems early for summer sports, but hey, if it is selling why not? Have you tried this niche? How is it working for you?

Merry Quarantine Christmas

Christmas designs are starting to fill up the stores and they are selling well. From what I have seen so far, it los like lots of the larger shops are re-tooling their designs from last year and adding Merry Quarantine Christmas to them.  Many are also incorporating toilet paper rolls into the 2020 zeros. I have also seen lots of elves with 2020 toilet-paper-ized.  

Voting is hot 2020

We are at the end of the election season, you should have your Biden won and Trump won themed shirts in your stores (if you are playing both sides of the fence).  Redbubble is showing trends for Coting is Hot 2020 at the moment, it’s a bit late to jump on this trend but who knows if you have an original design it might be worth it. I still think that designs featuring both candidates for winning the election will be a good seller right after the election. Just put both up and whichever candidate wins the election pull the loser’s shirts down.

Did any of this help you? Did we inspire you? Let us know if you like this series we will keep it going each week. Now get out there and get designing!

Print on demand can be an incredibly rewarding or frustrating business venture. Since COVID-19 struck and people started looking for passive sources of income, the YouTube content creators who educate on Print on Demand saw an explosion of traffic on their sites. They promised the equivalent of get rich quick schemes and many fell for it. They said “All you have to do is follow the current trends, upload shirts and you will make a fortune”. Maybe you were one of those poor souls who fell for the hype? Did you make a bunch of designs and not sell one? Now, are you are here trying to find information about Print on Demand and how to make sales. What went wrong? What can you do to make more sales on your Redbubble, Teespring or Teepublic account? Let’s talk about it!

Busy place

When interest in Print on Demand first exploded earlier this year, the market was well saturated with designs. The market was crowded, but sellers with little or no graphic design skill could easily upload designs utilizing pre-made templates and still see reasonable sales margins for their time spent creating. The pandemic changed the Print on Demand industry just like it did so many others. People were out of work and looking to supplement their income, so many turned to passive income options like Print on Demand to fill the gap.  As the year wore on and quarantines started becoming the norm, layoffs caused even more people to venture into the already overcrowded Print on Demand market. These latecomers were inundated with content from YouTube creators promising a quick buck.

Education not creation

When times change, businesses need to change with them or face failure. Seeing their business change with a huge influx of new creators, those who have been in the Print on Demand game for a while, (yours truly included) saw an already overcrowded market  changing with new creators hungry to be educated about the Print on Demand game so many shifted their focus from creating designs to creating educational content, and their channels and blog traffic exploded. These new educators led new designers toward the path many of these creators took early on, relying on pre-made templates. They partnered with websites that create ready-made solutions like Canva and the market for new creators continued to explode. The problem was that they didn’t realize the biggest flaw with content creat3ed by these sites,

Everyone is doing it

The most common question asked in any Print on Demand forum is how to get more sales. New creators jump on this Canva bandwagon and create a ton of shirt designs, then end up selling one or two and give up. Realize that everyone is in the same boat as you are, whether you are new to Print on Demand or an old grizzled designer, the quest for that next viral shirt design is something we all share. Some use memes as content while others watch TV and keep up with current events in the news looking for subjects for their designs. Let’s look at an example, In late summer President Trump was on a news show where he touted that he has had aced a cognitive test where the test moderators asked him to remember five words, man, woman, person, camera, TV. This led to a rush of designs featuring the five words and quickly became a short-lived Print on Demand trend.  Designs featuring the five words sold very well for a couple weeks and those who had shirts in early to the game did well. Those that jumped on the bandwagon late saw little income from this design because the trend machine had moved on to the election and a myriad of other topics.  The lesson that many learned was that if they kept up on current events, and jumped on the design ideas as they came, it payed off.

Shortcuts

When you are looking for ideas for your next design, it can be very tempting to consider joining sites like Canva. They provide ready made designs, and all you need to do is type your text in, upload it to your Print on Demand account and wait for the money to start rolling in. The problem with this solution is that everyone is doing it.  There may be a lot of templates to choose from, but at the end of the day customers looking for shirts are going to recognize the design you used and pass yours by even if your text is more creative or funny than others. We all like shortcuts and learning graphic design, color theory and typography is a long and boring process and the allure of using templates can be strong.  The truth about the matter is that using pre-made templates is the most common reason for not getting sales in Print on Demand. You need to find a way to stand out from the crowd, especially when it comes to designs in a very crowded market.

Is it worth it?

Print on Demand is awesome. There is nothing more heartwarming than seeing someone you don’t know on the street wearing your design. Print on Demand is an easy an inexpensive business to get into, but it can be extremely frustrating, especially if you have no skill in graphic design. At the end of the day, t-shirt design is art, and there is a market for every type of art. Regardless of your preferred design topic, you will find your market if you look hard enough. Next time we will talk about some techniques you can use to get more sales in your Print on Demand business.